DEWA (Dubai Electricity and Water Authority)

DEWA's Strategic direction comprises of its Vision, Mission, Motto and Values, which define its strategic direction. Strategic objectives are then identified in light of this; which are incorporated into its respective themes and the four distinct perspectives of the Balanced Scorecard: Financial, Internal Processes, Customers, and Support, Learning & Growth. The figure below provides an illustrative representation of how mission and values-focused strategy drives the four perspectives.